Gaya APA

Morgan, Adam. (2009). EATING THE BIG FISH How Challenger Brands Can Compete Against Brand Leaders (2). New Jearsey: John Wiley.

Gaya Chicago

Morgan, Adam. EATING THE BIG FISH How Challenger Brands Can Compete Against Brand Leaders. 2 New Jearsey: John Wiley, 2009. Text.

Gaya MLA

Morgan, Adam. EATING THE BIG FISH How Challenger Brands Can Compete Against Brand Leaders. 2 New Jearsey: John Wiley, 2009. Text.

Gaya Turabian

Morgan, Adam. EATING THE BIG FISH How Challenger Brands Can Compete Against Brand Leaders. 2 New Jearsey: John Wiley, 2009. Print.